If you are looking for a visually attractive wordpress theme for your ecommerce jewelry and watch business, this is specially curated for you. Not all wordpress themes are multipurpose, so in this article we curate the best wordpress themes for jewelry watches – to help your ecommerce business thrive.

Jewelry and jewelry watches make some of the best gifts for your loved ones. Therefore, they hold great sentimental and financial value for people. So, if you are planning to initiate your jewelry watches business online then you need a website that resonates luxury, comfort, richness and above all, love – for this purpose, WordPress is an excellent choice. It is easy to design a WordPress website.

However, selecting the right theme for your site amongst thousands of available options is a daunting task. Every other theme may seem EXACTLY like what you need, but the truth is “All that glitters is not gold”.

It’s not just about buying hosting and domain. You need to choose a theme that is aesthetically pleasing to the eyes, has WooCommerce compatibility so that you can sell your products online without any glitches, speed optimized and suitable for all devices of all sizes, responsive and SEO ready, supports Polylang so that you can create pages in different languages. Considering all the factors, we have tried to significantly reduce your research time.

In this post is the list of carefully selected 11 WordPress Themes for Jewelry Watches for 2021. We have picked these themes to lessen your hassle while providing you with enough information to make decision that you won’t regret later. Let’s understand a little bit about workings of WordPress themes, their impact and tactics to pick the best one.

What is a WordPress Theme?

WordPress theme is actually a tool that can enhance the visual outlook and layout of your website. A theme personalizes appearances, layout, color, typography and other design elements of your website. A single theme incorporates few page templates written in PHP and few stylesheets written in CSS. When you create a website on WordPress, you get a pre-installed default theme. However, you can later change it according to your niche and website design. You can choose from free or premium themes.

Impact of a Theme on the Website

Theme is a lot more than just design and visuals. It can affect the site speed. Once google finds that your site takes more than 8 seconds to load a page, your site ranking drops drastically. If a website is difficult to navigate user experience gets worse hence, increasing the bounce rate.

A theme does not affect the content but its formatting. And all of this affects the site SEO. Therefore, choosing a theme should be done carefully and with much deliberation. Remember, there is a difference between a theme and a plugin. Some users switch often between different themes. This is to make sure that functionality of the website remains consistent. For this purpose, they move critical features to plugins thus making sure that changing design of the website remains easy.

How to choose a theme?

Before selecting a theme for your website the following essential parameters should be considered:

·      Budget:

           You should be well aware of your financial constraints. Whether you can some spend money or not at all; you can choose between a free or premium theme. As long as a theme is adhering to the coding standards it’s good to go. But free themes might not be backed with quality support.

·      Responsiveness:

                A theme should adjust its layout across various screen sizes and devices. A considerable number of traffic comes from mobile and handheld devices.Having a website that isn’t responsive is not an option at all. Never compromise on this while selecting your theme. Google displays mobile friendly sites on the top on mobile searches.

·      Browser Compatibility:

                Your audience would be using different browsers so it’s important for your website to be compatible with all of them. You might pick a theme that’s good on one browser but has glitches on the other. Features such as flexible images and fluid site grid should translate to mobile devices without any hitch. If you choose a theme that’s not responsive, you can try some of these tips to make WordPress theme responsive on your own.

·      Plugins Compatibility:

                 Themes are the visuals where plugins are the functionalities. The true spirit of WP lies in its plugins. Among multiple plugins some are essential for every WP website. These plugins include  Gravity FormsYoast SEOW3 Total Cache etc, Make sure your theme offers compatibility to them.

·      SEO:

             It goes without saying that a good website requires good SEO. Your theme plays a great role in your website’s SEO. If the theme you opt for is poorly coded it will directly affect your website’s performance on the search engine. For a newbie it’s quite a tedious task to examine the source code of a theme. To overcome this difficulty some premium themes already mention that they are Search Engine Optimized. In case your theme doesn’t inform you this before you can examine it through W3 Markup Validation.

·      Ratings and Reviews:

            Very eminent indicators for the performance of any theme or plugin are the ratings and reviews. Reading up on reviews of previous users will let you know a lot without actually having to test the product yourself.

11 Best Jewelry Watches Ecommerce WordPress Themes

1. Prospero – Fashion Jewelry Watch and Glasses WooCommerce Theme

1. Prospero - Fashion Jewelry Watch and Glasses WooCommerce Theme

Prospero is a great choice if you are planning to create an online fashion retail shop as it is exclusively designed for this purpose. It is compatible with WooCommerce thus enabling you to create a fully personalized ecommerce WP shop.

It’s a 100% responsive theme that is the most essential element for an online store. A very modern and minimal design, which gives a sleek User Interface. Some of the key features include:

  • Offers customization whether its menu, color, header, footer, sidebar, main color, menu color, CSS files.
  • It gives a powerful page builder that lets you built pages by drag and drop. Large element library is also a great help in this regard.
  • It offers compatibility with various plugins including premium plugins like WPBakery Page Builder, etc which lets you create multiple pages and layouts very easily.
  • Compatibility across browsers Opera, Chrome, Safari, IE9+
  • Demo data can be imported at a single click.
  • It has validated HTML5 source code.

It provides the ease of product list and tab element, Widget filter, Mini cart and shop filter Ajax, 2 style display attribute and 20+ styles grid products. You could have your shop in both ways, grid and list.

It is SEO optimized and offers social sharing features. It supports WPML Multilingual CMS, which is a great way to connect with audiences across the globe. Customer service is fast and efficient. All in all it’s a solid theme which provides a cohesive balance of money, customization and website design. If you would like to further enhance your checkout process, such as recovering/reminding abandoned shopping carts, you can consider specific WooCommerce Checkout Addon plugins. For further details and price, click here.


2. Custom Made| Jewelry Manufacturer and Store

2. Custom Made| Jewelry Manufacturer and Store

This is a theme that perfectly fits the criteria of luxury atelier. It’s sophisticated, glamorous and enchanting design goes perfectly with a premium collection of jewelry or luxury jewelry watches.

It is a mobile friendly theme that’s 100% responsive. All the sections that allow scrolling have a swipe effect and Slider Revolution (if you need great slider plugins) and Swiper are also included. It’s an appropriate combination of service and usefulness.

Let’s look at some of its distinctive features:-

  • Easy and effortless customization options. From colors to font sizes, from layout features to advanced blog settings; easy to use options enable you to personalize the theme as per your needs.
  • Developers have taken great care in designing the codes. HTML code is well written and integrated fully to match the needs of SEO.
  • It provides multilingual support so that you can cater to larger audience.
  • This theme supports many plugins including Visual Composer, Booked Appointments and Essential Grid etc.

Professional support, regular updates and clear documentations make it convenient for the user to implement it on their page. There are still many features to list, you can check them out and also get to know the pricing details here.


3. Reprizo – Jewelry & Watch Shop WordPress Theme

3.  Reprizo - Jewelry & Watch Shop WordPress Theme

  A customer by the name of Eng_Nassar said about this theme:

“Very elegant, luxury, and high quality design.
I could also make a lot of changes in the code to add extra functions as I need, with very creative support team in behind”

The review itself speaks volume about this elegant and attractive theme. Reprizo – Jewelry & Watch Shop WordPress Theme is specially designed to cater the needs of ecommerce businesses in the Jewelry and Watches niche. We really love the fact that this WooCommerce theme comes with 5 distinctive homepages. Each page has been carefully designed with Elementor page builder.

Developers have taken care of every small detail. Product page is complete with compare and wish list features. There are many attributes that we can talk about but here are some of the most significant ones:

  • It provides WPML plugin compatibility. This already integrated translation feature enables you to easily shift from one language to another.
  • This theme has taken care of all your ecommerce issues. It provides crypto currency as a payment option too.
  • Image size is very adaptive, depending upon where to use it displays as per the size needed.
  • Social Media Integration allows you to connect with your audience on any social media platform including Facebook, Twitter, Instagram, YouTube, Pinterest etc.
  • You can either choose from pre-made header and footer layouts or customize one from scratch.
  • It uses mobile-friendly sliders: Swiper & Revolution. Additionally, swipe effect is supported for all scrollable sections of the website.
  • Adjusting colors according to your brand preference is easy and simple.

Reprazio has a whooping 750+ customizer options. It supports all the advanced blog settings such as multiple blog styles, customizable blog feed, 20+ post animations and post views, like and share buttons. Should you like to enhance the online social interaction experience of your community, you can check out these 2 best social online community user profile plugins.

It gives you the complete autonomy. Powerful theme framework ensures that you can integrate all kinds of available plugins to run your website smoothly. 

Do not miss out on various other features that are available with Reprizo – Jewelry & Watch Shop WordPress Theme. Click here to know more.


4. SwissEagle – Watch Store WordPress Theme

4.  SwissEagle - Watch Store WordPress Theme

What could a better wordpress theme option for your online jewelry watch store than a theme that is specifically designed for watches? SwissEagle, an ultimate fashion WooCommerce theme, is a premium choice for any luxury fashion online site. Its highly scalable and display is great regardless of the screen size.

With five distinctive mega menu options, this theme emanates an opulent and extravagant feel.  It comes with over 150 shortcodes, fully customized header and footer, newsletter pop-up and order tracking facility. Some other features include:

  • Ajax Shopping Cart, Wishlist and Ajax Product Filters. (Asynchronous JavaScript and XML).
  • Provides user with a pop-up search option for convenience.
  • It uses Visual Composer which is a premium WordPress plugin that provides you with countless ways to display and manage logos and clients.
  • NO prior coding skills required to use and customize the theme for your website.
  • Renders the feature to display your products in both ways i.e. Grid & List.
  • Coded efficiently with HTML5 and CSS3.
  • Over 800+ Google fonts to choose from.
  • Commendable collection of icons from font awesome and Stroke Gap icons.

SwissEagle looks and feels great on any screen size and is highly responsive. Excellent Customer Support ensures that you have a smooth installation process and your store is live in no time.

Overall, KIRKI integrations and UNYSON framework make it a powerful and cohesive theme. It could be your go to choice for your ecommerce store but we will recommend you have an even closer look at the theme over here.


5. DiCi – Jewelry Shop WordPress Theme

5. DiCi - Jewelry Shop WordPress Theme

Dici, a very contemporary and pleasing wordpress theme, designed exclusively for varying jewelry businesses including custom-made, boutique and marketplace. It gives you WooCommerce support for shop functionality.

Elementor runs the header and footer, so this makes it easy for you to build and customize your wordpress site with simple drag and drop features. Theme designed is inspired from the works of mainstream and exclusive jewelry manufacturers. It has the potential to be a great theme for an amazing watch store. Here is what we like about this theme:

  • It offers 5 easy to install data sets.
  • Header and Footer could be personalized by Elementor.
  • Advanced filtering options allow your website visitors to filter their searches, thus giving them the ease to get exactly what they are looking for.
  • The theme offers us advanced typography options, which enables you to modify every typography element that reflects your brand identity.
  • Highly customizable so that you can configure all the pages to suite your business.

DiCi is clutter-free and highly structured. This gives you an opportunity to actually focus on building up your shop rather than getting lost in a maze of unnecessary options. With extremely co-operative customer support and theme hosting offer, it’s a good choice for any medium sized or new business. To know more about the theme and other details click here.


6. Chandelier – Luxury Theme for Custom Brands

6. Chandelier - Luxury Theme for Custom Brands

When a consumer buys a product, it’s not just a personal purchase. Along with buying the product they are also buying what your brand stands for. So, brand name is important!

Chandelier – Luxury Theme caters to Custom Brands. Carefully crafted layouts and powerful features can give a much needed boost to any type of business including jewelry watches, jewelry boutique, fashion brands.

It is fully responsive and looks equally stunning on all screen sizes. It gives you the liberty of customizing the entire webpage and that too in the quickest and easiest way possible. Some other features are:

  • Theme is designed and developed with the best coding practices.
  • Optimized to be SEO friendly.
  • It has a very dedicated and active customer support that is always a click away. Use support forum to contact.
  • It is Retina Ready and highly responsive.
  • Full screen Elated Slider not only gives you image and video support but also parallax effect.
  • Chandelier gives multiple logo options for mobile screens and header including Light and Dark Logo variants.
  • You can build a great portfolio by using options such as Portfolio slider shortcode, list shortcode, masonry and gallery layout and portfolio list smooth hover types.
  • WPML integrated and WPBakery Page Builder Plugin supported.
  • Furnishes customizable Google Map shortcodes.
  • With the help of blog layout, you can showcase your expertise in your niche.

Chandelier – Luxury Theme for Custom Brands provides powerful admin panel and is easy to install even without any coding knowledge. It supports custom post formats including Gallery, Quote, Audio, Video and Link. To check out rest of the details click here.


7. The Luxury – Dark / Light Responsive WordPress

7. The Luxury - Dark / Light Responsive WordPress

The Luxury is one of the very minimal and responsive themes built specially for the sake of showcasing lavish products such as watches and jewelries on an online platform. The theme also includes a Master Slider in its package which allows managing the slider’s element with the help of its drag &drop module. Here is what it has to offer:

  • WooCommerce compatibility.
  • A step-by-step tutorial to make you site a demo site by merely few clicks.
  • A shortcut button for you to create multiple pages within seconds.
  • It has a built in feature of main mega menu relieving you from installing a separate plugin for that.
  • Theme is highly customizable.
  • It gives a distinct feature of setting the width through the admin panel.  The 5 options to choose from include: 16%, 25%, 33%, 41%, 50%. And 25%, 33% for both sidebar layout.

To create portfolio, it offers four styles Classic, Classic without space, Modern, Modern without space. You get a comprehensive documentation regarding the project and remarkable customer support. To check out the stellar reviews and pricing details click here.


8. Jewelry & Watches Online Store WordPress Theme

8. Jewelry & Watches Online Store WordPress Theme

It is a premium quality theme to support your online jewelry or watches store with a lot of useful features. We are going to mention few here for your consideration:

  • It’s a very modern, fully responsive and easy to customize theme.
  • Developed with quality coding standards using HTML5 and CSS3.
  • A wide range of colors and typography for you pick.
  • It comes with WPBakery page builder support, making it convenient for you to modify the content from any page.
  • It has a great layout for the blog. Offers over 20 post animations and very responsive layout with multiple blog styles.
  • It has a strong theme framework with over 750 customizer options.

Gives support to various popular plugins enhancing your website like Sliders: Swiper Slider, Revolution Slider, WPBakery Page Builder, WPML, Essential Grid, Woo Commerce, ThemeREX Addons. For further detail about this theme click here.


9. Monsta – Jewelry Theme for WooCommerce WordPress

9. Monsta - Jewelry Theme for WooCommerce WordPress

Monsta is an ingenious and state of the art theme that is 100% responsive and designed specifically for jewelry and watch store. Some of its salient features include:

  • It gives you over 8 homepage layout options to choose from.
  • Theme comes up with all the major plugins free of cost and 100% compatible.
  • Bundled with Visual Composer which allows creating pages by merely drag and drop.
  • Advanced customization options enable you to create pages without any coding knowledge.
  • Pre-made header styles to choose from.

It provides a very smooth sliding effect for product display where each product can be categorized as new, features, trending, best sellers etc. You also have a quick view of all the product details on the product page or the homepage. To check out other users’ reviews, other features and pricing details click here.


10. Chrono Dial – Watch Shopify Theme

10. Chrono Dial - Watch Shopify Theme

Chrono Dial is designed with the aim of enhancing online shopping experience for end users. For all B2B ecommerce selling platforms, Chrono Dial is an easy to personalize modern theme. Setting up your own shopify store with this theme is easy, fun and enjoyable. Here are some amazing factors of this theme:

  • For a smooth and effortless check out experience shopping cart feature is supported via AJAX
  • It offers Color Swatch option that changes display color of a product just by selecting a color.
  • It supports multiple currencies ensuring a smooth shopping experience for customers in different demographics.
  • Developers have left no stones unturned with advanced typography options.
  • SEO friendly coding ensures that you stand out from the crowd.
  • Social Media Integration enables you to connect with different social media platforms.
  • Newsletter pop-up can turn your customers into subscribers.

ChronoDial strictly means business; therefore, this theme has integrated features such as Custom Contact (alternatively you can also complement your theme with Contact Form plugins) Page, Pop-up Search Options, Wishlist, Grid and List Mode. For a live preview and other features you may check it out here.


11. Lauriel – Multipurpose WooCommerce Theme

11. Lauriel – Multipurpose WooCommerce Theme

If you need a theme that has unique design along with great speed than Lauriel might be the answer. It provides a timeless experience to its users with an amazing customer support service. This is what it has to offer:

  • It has Elementor page builder you get support for a wide variety of Widgets, templates and effects. Everything is easy with drag and drop.
  • It offers over 70+ elements to use in front end development.
  • Design your portfolio using powerful theme panel. Combine different colors and layouts to give an aesthetically impressive outlook to your portfolio.
  • AJAX cart provides fluid shopping experience ever.
  • Compatible with the Envato Market Plugin that makes all the updates possible by a simple click.
  • It gives easy one-click installation and requires no prior coding knowledge.

With too many options, UI becomes cluttered with choices. Thus, visitors are distracted and end up buying nothing at all. To avoid this problem, Lauriel – Multipurpose WooCommerce Theme offers a very clean and minimal design free from all the complicated visuals.

However, the choice is completely yours. It gives you unlimited customization options to design your website. With WPML compatibility translation feature all ready for you. Interested in buying? We suggest that you look at the live preview and get to know about other features as well as the pricing details here.



We have tried our best to simplify your search and help you in making an informed decision. Based on features; Prospero, Reprezio or SwissEagle are good options to support your online shop and enhance user experience. We recommend that instead of looking for THE PERFECT theme, focus on your ‘deal-breakers’. Know the things that you want to avoid. This can half the battle and you may be able to find what you are looking for. If these 11 best picks does not suit what you are looking for, here are some other jewelry wordpress theme alternatives you may want to browse through from athemes, envato and colorlib. Just beware of being overwhelmed!


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