The future of media has taken a drastic shift from paperbacks to handheld devices over the last century in adapting to a new digital environment. Through a process we term ‘digitalization’, the internet has compelled many businesses from the publishing industry to go online, lest they become obsolete. As internet usage has gone up, magazine circulation has gone down. The first online magazine, Salon, was introduced in 1995, with the site generating 5.8 million monthly…